Instagram is a mobile app which allows users to instantly take and/or upload photos and quickly edit them utilizing a unique set of filters and a branded tilt-shift feature (3-D effect) that sets them in addition to the rest. It’s flourished in popularity faster than any other mobile app and is most likely the main reason the individual standing in line next for your requirements at Starbucks is going for a picture of the pastry case for no apparent reason. Instagram is addictive and it includes a whole nation of iPhone and Android users hooked. And where the public goes, your company should follow.
If you’re the owner of your company and/or the individual accountable for branding and social media marketing, you need to be privy to the 6 Reasons Instagram is good for your company:
1. Instagram is Instantaneous
There’s no holding out and soon you reunite to your house or office to take full advantageous asset of Instagram for brand building. Utilizing your iPhone or Android, you snap the photo, edit, upload, add a comment (remember to #hashtag keywords), and share from your own brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to set up an extended personal profile before you can create a brand page, you’re permitted to jump right in as a brand on Instagram without any consequence. It’s a simple enough create process.
3. Everyone Has an Inner-Photographer
Many business owners are in a loss in regards to using social networks to cultivate their customer base for probably the most part because they don’t have a way with words or know how to hone their creative juices for content marketing instagram tracker. But everyone likes taking photos and let’s be honest – almost each one of us feels as though we have a skill behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will in fact turn you to the Herb Ritts of your product/service content marketing.
4. It Makes Your Brand Look Interesting
This is the best thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram showing off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a way that no other sharing network has had the opportunity to complete thus far.
5. Develop a Location Page for Your Business
Google Places and the new Google+ Local Pages for businesses have proven the importance of having a real location attached with your brand’s online presence. Instagram’s integration with the Foursquare location database enables you to Geotag the location the photo was taken from (i.e. your place of business) allowing it to be included with the location page on Instagram. If users are browsing photos predicated on location and see something of yours that appeals in their mind inside their area, you may have a fresh customer. In case a location is not listed, you could add your company to the Instagram/Foursquare database.
6. It’s Easier to get Followers
As you can’t post links on Instagram, the public won’t feel just like they’re being bombarded with SPAM when following your brand account. If you frequently post interesting images that feature your product service on Instagram, customers are more prone to follow you there than on any other Social Network. It will be easier for you yourself to build brand recognition with a more impressive fan base. Because Instagram easily links to your Facebook and Twitter accounts, it can help those social networks grow for you personally as well. The exact same rules of social network marketing apply though – connect to (comment and “like”) and follow your web visitors FIRST. On Instagram, they actually follow back.